Consumers are opening up their wallets for intangible promises.
'Because of the impact the movement has had, people will think twice before misbehaving because you don't know who will turn out to be another Tanushree Dutta.'
The sexism may well be lost out on mothers who call their daughters 'ghar ka beta' but there is something heartening in seeing middle class mothers encouraging them to pursue non-traditional careers. Sonil Dedhia/Rediff.com meets a few 'model' mums.
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